Reputation building requires a holistic approach.
We take care to ensure that all PR activities are consistent with the business strategy of the company or project.
Clear, tangible focus
We learn about the goals, problems, and challenges of everyday life. We analyze press releases, marketing effects, and key business decisions. We take all of these together to propose solutions that reflect both short- and long-term customer needs.
Checkpoint method
We use a 4-point methodology that guarantees our actions are in continuous compliance with the needs of our client – regardless of the duration of the project or its complexity.
Questionnaires
We continuously evaluate using fast questionnaires. Both the client and agency fill them in – and this lets both sides take quick action.
Mobile project management
We treat every action like a project with its own scope, time frame, and budget. That is why we like to work with clients using online management platforms such as Asana and Trello. These allow the client to always be aware of the status of individual tasks and actively work with us on each item.
Checkpoints
As early as the planning stage of PR activities with our clients, we determine the form and schedule of checkpoints, which will allow us to continuously ensure that activities are meeting our clients’ needs. We make continuous evaluations throughout the entire project – not just at the end!
At every checkpoint, we analyze the specific aspects of the project: whether the team is sufficient and has the required qualifications, whether the objectives are still valid, whether the strategy is up to date, and whether we are still on schedule and budget.
The Checkpoint Method. Get Ready!
IMAGE ANALYSIS AND CUSTOMER POTENTIAL
IMAGE ANALYSIS AND CUSTOMER POTENTIAL
We look at the current industry situation, reports, statistics, and forecasts. We make a map of project stakeholders. We monitor what the media are saying, what topics they are interested in, and what could be risky. We also do a SWOT analysis of customer capabilities, and use this as a basis for our strategy development.
EVALUATION
EVALUATION
We determine the best ways to measure the effectiveness of each activity and the time for each evaluation. These consist of quantitative methods – such as media monitoring – and qualitative methods – such as surveys among partners and customers. We often refer to these checkpoints verifying mutual expectations. Thanks to this process, we are able to quickly adjust our strategy on an ongoing basis.
COMMUNICATION STRATEGY
COMMUNICATION STRATEGY
Strategy is essential for building customer image over the long-term. We pinpoint exactly what will set our clients apart in the market. We then define the goals and target groups, and select the best tools to use. We estimate the budget and resources. On this basis, we plan activities, both creative and standard.
IMPLEMENTATION
IMPLEMENTATION
Actions are defined in a detailed plan created together with the client. This plan sets out the tasks, responsible persons, and deadlines. We focus on timeliness and the highest quality of work – which the client is able to monitor through online tools. We are creative, flexible, and always willing to cooperate.
