As early as the planning stage of PR activities with our clients, we determine the form and schedule of checkpoints, which will allow us to continuously ensure that activities are meeting our clients’ needs. We make continuous evaluations throughout the entire project – not just at the end!
At every checkpoint, we analyze the specific aspects of the project: whether the team is sufficient and has the required qualifications, whether the objectives are still valid, whether the strategy is up to date, and whether we are still on schedule and budget.